Strategic Media Buying
We think of media differently; we think you must. To some, it’s GRP’s and CPP’s and yes that is important, but GRP’s don’t buy products and services people do! So yes, we’ll be efficient (more than most actually) but to the team at PMG it’s great placement and the “gut” factor that makes us great media planners and buyers. We are a team of media professionals that have bought or sold our entire career, so we understand the landscape and have mad negotiating skills on top of it! All roads, however, start with sound media strategy. We work closely with our clients to create a defined roadmap with clear KPI’s and targets to deliver results. We constantly hone our skills to the ever-changing media landscape to guide our client to make impact campaigns int the marketplace. Optimizing your investment and understanding how to integrate your message through all the media channels while engaging consumers is a science and art form. This is what we do!
Platinum Marketing Group media campaign services include the following:
Discovery
- Pre-campaign research of the local and national media landscape
- POV’s for all opportunities
- Demographic analysis by market
- Demographic analysis by medium
- Establish KPI’s
- Full understanding of the campaign ROI/expectations
Media Planning
Strategic plan recommendations by market, medium and demographic
- Cost structure
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Detailed media plan details:
- Dates
- Times
- Location
- Media outlets
- Gross media impressions
- Campaign expected results
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