Meet PMG
For more than 20 years, Platinum Marketing Group has helped businesses connect with the right audiences through strategic media planning and buying—locally and nationwide. We are a female-owned, WBENC-certified boutique agency that combines senior-level expertise with responsive, personalized service.
Every client and every campaign is different. That’s why we build tailored, integrated media strategies designed to make the most of your investment. Our team brings together experienced media strategists and trusted digital and creative partners to deliver campaigns that are thoughtful, efficient and results-driven. Our greatest advantage is experience. We’ve spent our careers buying and selling media, building strong relationships with media partners and developing the negotiation skills needed to secure exceptional value. Every element of your media plan is carefully selected to perform on its own—and work even harder as part of a cohesive strategy.
What We Do
The media landscape is constantly evolving—and so are we. We stay ahead of emerging platforms, technologies and audience behaviors while remaining grounded in the principles that drive effective advertising.
We begin by understanding your audience, objectives and key performance indicators. From there, we create a tailored media strategy that connects your brand with the right people, inspires action and delivers measurable results.
Part insight, part creativity and part data, every campaign is thoughtfully built around your specific goals. We continually monitor performance, share meaningful insights and refine the strategy to help you get the most from your media investment.
Digital and Traditional Media Services
Strategic Media Buying
Media Buying and Execution
Digital
Traditional
Campaign Management
Creative
Reaching the Right Customers Is Our Specialty
Our experience spans healthcare, recruitment, consumer services, higher education and many other industries. We understand that every market, audience and business challenge is different—and we build targeted media strategies to match.
Explore some of the industries we serve and discover how we help brands connect with the people who matter most.
Recruiting
Recruiting
Platinum Marketing Group has become experts in the recruitment vertical with thousands of campaigns that we have executed over the past 5+ years for fortune 500 companies at the local and national scale. From a wide array of positions and hiring goals, we lean into the exact needs to hire the right people, from digital to social and traditional media, we recommend, plan and execute the right mix for the KPI. Keeping our hand on the pulse of the ever-changing needs for our clients, we know time is money and clients rave about our attention to detail and responsiveness that is crucial in recruitment.
Health Care
Health Care
In today’s tech-driven world we have helped our Healthcare clients keep up with the trends. We have provided strategic healthcare marketing by utilizing more personalized backed data to craft and implement into a more integrated media value-based approach. This has helped our healthcare professionals and establishments efficiently engage and retain their customers.
Consumer Services
Consumer Services
Platinum Marketing Group has been working with several B-to-C businesses over the years. We provide a wide range of media planning, buying & optimization services across digital and traditional channels to help business reach their consumers with targeted data driven campaigns. We can break market segmentation down by behavioral, demographic, geographic and even psychographic data to target campaigns that are sharply tailored for maximum impact. From increasing brand awareness and loyalty to repeat buying and service opportunities, our tailored campaigns keep our client’s brands and services top-of-mind to their consumer buying bases.
Higher Education
Higher Education
In the Higher Education space, Platinum Marketing Group provides media planning, buying & optimization services across digital & traditional channels helping Higher Education to reach its target audience across relevant media. In a fragmented media age, it has become even more challenging for our higher ed clients to find partners with the knowledge and expertise to develop an effective media strategy for all channels, using the right technology and media mix. Platinum Marketing Group works with enrollment management and marketing for the planning and buying of ongoing campaigns in their fiscal year. From increasing campus tours and enrollment inquiries to brand strategy.
