Media Buying
Made Easy
At PMG. we provide expert media strategy
that delivers real results you care about.
Meet PMG
Platinum Marketing Group was founded by Kim Banko in 2001. The Platinum Marketing Group media team has been providing strategic media planning and buying solutions on a local and national level for over 20 years. With offices in Cincinnati, Tampa, and Sacramento. Platinum Marketing Group is a boutique agency that is female owned and a proud WBENC member.
Our multi – level mix of media strategists, digital and creative partnerships is what makes us masters in our field. We believe every client deserves a tailored, integrated strategy with the right mix of media to optimize their investment. We’re quick, efficient and are constantly honing our skills with the ever-changing media landscape to help ensure our clients create impactful campaigns. What else gives us an edge? Our long-standing relationships with media vendors. We’ve bought or sold media our entire careers and have the negotiation experience to guarantee each part of your media buy can stand on its own and collectively is a result oriented, well thought out campaign.
What we do
Within the ever-changing digital landscape, Platinum Marketing Group continues to stay ahead of the curve as media and ad technologies evolve. While technology changes, our guiding principles remain the same. We take the time to understand your audience, KPI’s, and objectives, and create a strategy to connect your brand with the people you want to reach to inspire action and results! Part art, part data, and science, we handcraft each campaign strategy, tailored to your specific needs and provide the necessary findings.
Digital and Traditional Media Services
Strategic
Media Buying
Media Buying
and Execution
Digital
Advertising
Traditional
Media
Campaign
Management
Creative
Solutions
Targeting Customers is our Specialty
With a client roster that ranges from recruiting, healthcare, consumer services, higher education and more we have a wide variety of experience working with many different business verticals. Explore below to learn more about some of the industries we specialize in.
Recruiting
Platinum Marketing Group has become experts in the recruitment vertical with thousands of campaigns that we have executed over the past 5+ years for fortune 500 companies at the local and national scale. From a wide array of positions and hiring goals, we lean into the exact needs to hire the right people, from digital to social and traditional media, we recommend, plan and execute the right mix for the KPI. Keeping our hand on the pulse of the ever-changing needs for our clients, we know time is money and clients rave about our attention to detail and responsiveness that is crucial in recruitment.
Health Care
In today’s tech-driven world we have helped our Healthcare clients keep up with the trends. We have provided strategic healthcare marketing by utilizing more personalized backed data to craft and implement into a more integrated media value-based approach. This has helped our healthcare professionals and establishments efficiently engage and retain their customers.
Consumer Services
Platinum Marketing Group has been working with several B-to-C businesses over the years. We provide a wide range of media planning, buying & optimization services across digital and traditional channels to help business reach their consumers with targeted data-driven campaigns. We can break market segmentation down by behavioral, demographic, geographic, and even psychographic data to target campaigns that are sharply tailored for maximum impact. From increasing brand awareness and loyalty to repeat buying and service opportunities, our tailored campaigns keep our client’s brands and services top-of-mind to their consumer buying bases.
Higher Education
In the Higer Education space, Platinum Marketing Group provides media planning, buying & optimization services across digital & traditional channels helping Higher Education to reach its target audience across relevant media. In a fragmented media age, it has become even more challenging for our higher ed clients to find partners with the knowledge and expertise to develop an effective media strategy for all channels, using the right technology and media mix. Platinum Marketing Group works with enrollment management and marketing for the planning and buying of ongoing campaigns in their fiscal year. From increasing campus tours and enrollment inquiries to brand strategy.
Let’s work together.
We would love to start creating results for your business. Call or send us a note or fill out the form below. We’ll be in touch to understand what you are looking for and see how we can help.