Archive for uncategorized

October 20, 2017

How women of different ages view branded content

From fashion and beauty to home design and wellness, female-centric brands are a natural fit for sponsored content. Lucky for them, most women-87 percent, to be exact- see branded content in a positive light, according to an influencer survey of nearly 13,000 U.S. women across Generations X, Y, and Z. Among the study finds Authenticity rules” Consumers prefer content featuring real people way more than celebrities, so align your content creation accordingly and keep it real,”  advised co-founder and president Elizabeth Scherle. It’s also worth noting that how and where women prefer their branded content can depend on age group. “Facebook is clearly a Gen X favorite, which YouTube is undoubtedly the choice platform for Gen Z.,” said Scherle. “It’s important to adjust your strategy accordingly to be relevant to your audience across these social channels.” ...

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August 25, 2017

Summer Intern Spotlight

PMG has allowed me to struggle, learn, transition between roles, write copy, place media buys, and so much more. As a marketing major at the University of Cincinnati, I found the draggle of learning so much in the classroom but not getting to apply that knowledge in real life scenarios. My internship at PMG not only helped me expand my knowledge on what I learned in the classroom but it took it past my curriculum. ...

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June 30, 2017

Know Your Target

The buying strategy for our clients is very specific to their goals and objectives, no matter the time of year.  For example, with automotive and retail clients, they have specific sales goals each month and the media is concentrated to achieve high-frequency goals in order to reach the consumer and drive sales. This can be done by running a shorter week on radio or TV Wednesday to Sunday, buying fewer stations, but higher spot counts on those stations and/or concentrating dollars into fewer dayparts on television and/or fewer networks on cable. ...

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May 19, 2017

Spring Intern Spotlight

During my senior year at NKU I was lucky enough to be given the opportunity to be a Graphic Design intern at Platinum Marketing Group. I came into this position eager to experience the fast paced agency world, and boy did I! ...

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January 30, 2017

Business guide for social media in 2017

With 2.3 billion active users’ the immense power of social media continues to grow. Not only is it a key factor of how we communicate today, but it can make a tremendous impact on your business when used correctly.  In 2017 social media is will continue to grow with high impact and live interactions. To kick-off the year, here’s your PMG “Quick Start” business guide to improve your social media: ...

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December 19, 2016

Christmas Carpool Karaoke

Although we aren’t James Corden, with Adele or Bruno Mars in our front seat, the PMG team wanted to make our own holiday carpool Karaoke video. With Cincinnati local celebrates Jeff and Jenn from the Q102’s morning show, we couldn’t think of a better time to pile in the car for a little Jingle Bell Rock!. We love working hard for our clients every day, but having fun along the way is a priority at PMG. ...

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November 17, 2016

Give Thanks

Whether it be big or small the PMG team has a lot to be thankful for. Check out our video blog to find out what the team is grateful for this holiday season. ...

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October 28, 2016

PMG Marketing Mix

Based on a recent article by and survey by Millward Brown Digital, more than 300 senior executives at advertising agencies and media companies reported their ideal marketing mix. The biggest challenge facing marketers today is optimizing the marketing mix across multiple channels and platforms. At least 50% of marketers “do not” have the confidence they are reaching and achieving the optimal marketing mix between traditional and digital. ...

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October 20, 2016

AE Door and Window Kenwood Mall Wrap

The AE Door and Window wrap at the Kenwood Mall was a first for the Platinum Marketing Group client. With the election occurring in the middle of peak season, PMG knew we had to take a non-traditional media approach and step out of the box in terms of advertising for our clients. The display provided PMG with an opportunity to break through all the political ads on traditional media in the key swing state of Ohio. ...

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September 20, 2016

Excellence in Marketing Award

Congratulations to the Cincinnati Zoo in partnership with PMG for winning the Association of Zoo’s & Aquariums (AZA), 2016 Excellence in Marketing Award, for their Fall 2015 membership campaign, Join Our Family. We are very proud the Cincinnati Zoo’s marketing department, led by Chad Yelton, and Director of Membership, TR Amrine was recognized for all the hard work they do for the Zoo. ...

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