April 14, 2017

Cincinnati Zoo Membership Campaign

The overall goal of the Cincinnati Zoo radio campaign was to drive membership sales by promoting family experiences at the zoo. We interviewed four families that are Cincinnati Zoo members and had them share their memories of the zoo and what the zoo means to them. Using actual zoo members allowed us to make a connection with families who haven’t been to the zoo in a while or were thinking about buying a Cincinnati Zoo membership. These radio spots helped the zoo reach their zoo membership goals for March. Here’s one of radio spots PMG produced. ...

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January 30, 2017

Business guide for social media in 2017

With 2.3 billion active users’ the immense power of social media continues to grow. Not only is it a key factor of how we communicate today, but it can make a tremendous impact on your business when used correctly.  In 2017 social media is will continue to grow with high impact and live interactions. To kick-off the year, here’s your PMG “Quick Start” business guide to improve your social media: ...

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December 19, 2016

Christmas Carpool Karaoke

Although we aren’t James Corden, with Adele or Bruno Mars in our front seat, the PMG team wanted to make our own holiday carpool Karaoke video. With Cincinnati local celebrates Jeff and Jenn from the Q102’s morning show, we couldn’t think of a better time to pile in the car for a little Jingle Bell Rock!. We love working hard for our clients every day, but having fun along the way is a priority at PMG. ...

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November 17, 2016

Give Thanks

Whether it be big or small the PMG team has a lot to be thankful for. Check out our video blog to find out what the team is grateful for this holiday season. ...

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October 28, 2016

PMG Marketing Mix

Based on a recent article by and survey by Millward Brown Digital, more than 300 senior executives at advertising agencies and media companies reported their ideal marketing mix. The biggest challenge facing marketers today is optimizing the marketing mix across multiple channels and platforms. At least 50% of marketers “do not” have the confidence they are reaching and achieving the optimal marketing mix between traditional and digital. ...

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October 20, 2016

AE Door and Window Kenwood Mall Wrap

The AE Door and Window wrap at the Kenwood Mall was a first for the Platinum Marketing Group client. With the election occurring in the middle of peak season, PMG knew we had to take a non-traditional media approach and step out of the box in terms of advertising for our clients. The display provided PMG with an opportunity to break through all the political ads on traditional media in the key swing state of Ohio. ...

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September 28, 2016

Snack in a Sak

Snack in a Sak has always been a dream of President and Founder, Kim Wiest. A mom herself, Kim understands that while a peanut butter and jelly sandwich won’t solve everything, it will bring a smile to a child’s face and ensure that lunch isn’t the last meal they get before dinner or sadly, in some cases before bedtime. Snack in a Sak’s mission is to provide a healthy snack to children between afterschool or non-school hours until the time they go home, where a meal may or may not be waiting. ...

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September 20, 2016

Excellence in Marketing Award

Congratulations to the Cincinnati Zoo in partnership with PMG for winning the Association of Zoo’s & Aquariums (AZA), 2016 Excellence in Marketing Award, for their Fall 2015 membership campaign, Join Our Family. We are very proud the Cincinnati Zoo’s marketing department, led by Chad Yelton, and Director of Membership, TR Amrine was recognized for all the hard work they do for the Zoo. ...

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August 18, 2016

Summer Intern Spotlight

As a senior at Ohio University majoring in Publication Design with a minor in journalism, my goal for interning this summer was to experience what it would be like in the “real world”. During my time at Platinum Marketing Group I was able to work on a variety of projects, allowing me to get hands on experience in multiple different areas of the agency, that truly does it all, from media strategy and planning, to creative branding and execution. ...

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August 01, 2016

Performance Honda Commercial Shoot

We had a great time working with Matt Lockwood, general manager and the staff at Performance Honda in Fairfield. The commercial production shoot was a great success and we had a ton of fun. We showcased their excellent customer service and highlighted their huge selection of new and used vehicles. We also brought in current customers that had a story to tell about why Performance Honda puts a smile on their face. Matt has been the GM at Performance Honda for over 15 years and has a love for the automotive industry. Working with him we saw first hand the  passion he has for his customers and staff. Matt was perfect on camera, so no bloopers for the holiday party! ...

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