Blog

December 01, 2018

Brochures Are Effective For Business — Even in the Digital Age

Contrary to what some people might think, using brochures for marketing is not a dead strategy. Many consumers still appreciate the true value of brochures, and they love to hold a well-designed, attractive printed material. Remember that many of your customers are bombarded daily with digital advertising. ...

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September 01, 2018

4 Ways Video Marketing Can Help Your Business

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July 01, 2018

Email Marketing: Should I Use it for My Business?

Email marketing has been an effective tool for keeping in touch with customers and building trust and credibility. With the constant rise in the use of smart mobile devices, the effectiveness of email has also increased. ...

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June 05, 2018

The Very Best Ways to Use Facebook Live for Your B2B Business

Video content continues to grow and capture online users’ attention in a world of 140 characters, photos with filters and 6-second Snapchats. So, this begs to ask the question: Why use Facebook Live to market your B2B business? ...

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May 10, 2018

10 Tips to Become a LinkedIn All-Star

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April 01, 2018

Why Online Reviews Matter and How They Can Help Your Business

You know online reviews can make or break your business. But are you using them to your advantage? Many consumer surveys provide statistics about how online reviews affect business. Various studies offer numbers ranging from 70 to 80 percent of respondents saying they trust online reviews. ...

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October 20, 2017

How women of different ages view branded content

From fashion and beauty to home design and wellness, female-centric brands are a natural fit for sponsored content. Lucky for them, most women-87 percent, to be exact- see branded content in a positive light, according to an influencer survey of nearly 13,000 U.S. women across Generations X, Y, and Z. Among the study finds Authenticity rules” Consumers prefer content featuring real people way more than celebrities, so align your content creation accordingly and keep it real,”  advised co-founder and president Elizabeth Scherle. It’s also worth noting that how and where women prefer their branded content can depend on age group. “Facebook is clearly a Gen X favorite, which YouTube is undoubtedly the choice platform for Gen Z.,” said Scherle. “It’s important to adjust your strategy accordingly to be relevant to your audience across these social channels.” ...

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August 25, 2017

Summer Intern Spotlight

PMG has allowed me to struggle, learn, transition between roles, write copy, place media buys, and so much more. As a marketing major at the University of Cincinnati, I found the draggle of learning so much in the classroom but not getting to apply that knowledge in real life scenarios. My internship at PMG not only helped me expand my knowledge on what I learned in the classroom but it took it past my curriculum. ...

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June 30, 2017

Know Your Target

The buying strategy for our clients is very specific to their goals and objectives, no matter the time of year.  For example, with automotive and retail clients, they have specific sales goals each month and the media is concentrated to achieve high-frequency goals in order to reach the consumer and drive sales. This can be done by running a shorter week on radio or TV Wednesday to Sunday, buying fewer stations, but higher spot counts on those stations and/or concentrating dollars into fewer dayparts on television and/or fewer networks on cable. ...

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May 19, 2017

Spring Intern Spotlight

During my senior year at NKU I was lucky enough to be given the opportunity to be a Graphic Design intern at Platinum Marketing Group. I came into this position eager to experience the fast paced agency world, and boy did I! ...

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