Archive for pmg

April 14, 2017

Cincinnati Zoo Membership Campaign

The overall goal of the Cincinnati Zoo radio campaign was to drive membership sales by promoting family experiences at the zoo. We interviewed four families that are Cincinnati Zoo members and had them share their memories of the zoo and what the zoo means to them. Using actual zoo members allowed us to make a connection with families who haven’t been to the zoo in a while or were thinking about buying a Cincinnati Zoo membership. These radio spots helped the zoo reach their zoo membership goals for March. Here’s one of radio spots PMG produced. ...

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September 28, 2016

Snack in a Sak

Snack in a Sak has always been a dream of President and Founder, Kim Wiest. A mom herself, Kim understands that while a peanut butter and jelly sandwich won’t solve everything, it will bring a smile to a child’s face and ensure that lunch isn’t the last meal they get before dinner or sadly, in some cases before bedtime. Snack in a Sak’s mission is to provide a healthy snack to children between afterschool or non-school hours until the time they go home, where a meal may or may not be waiting. ...

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August 18, 2016

Summer Intern Spotlight

As a senior at Ohio University majoring in Publication Design with a minor in journalism, my goal for interning this summer was to experience what it would be like in the “real world”. During my time at Platinum Marketing Group I was able to work on a variety of projects, allowing me to get hands on experience in multiple different areas of the agency, that truly does it all, from media strategy and planning, to creative branding and execution. ...

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July 01, 2016

Our History

Platinum Marketing Group started in the basement of President, Kim Wiest’s home. With her mother as her first employee and the mission statement, “To create value and provide results with an exceptional customer experience.” Kim was not afraid to take a chance in starting her own business. With years of selling and sales management under her belt, Kim developed an eye for dealing with media and advertising. Seeing results and the growth of a company had become a passion of hers. Kim loves helping companies grow and that is exactly the purpose of the media buying and marketing agency Platinum Marketing Group. ...

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