October 20, 2017

How women of different ages view branded content

From fashion and beauty to home design and wellness, female-centric brands are a natural fit for sponsored content. Lucky for them, most women-87 percent, to be exact- see branded content in a positive light, according to an influencer survey of nearly 13,000 U.S. women across Generations X, Y, and Z. Among the study finds Authenticity rules” Consumers prefer content featuring real people way more than celebrities, so align your content creation accordingly and keep it real,”  advised co-founder and president Elizabeth Scherle. It’s also worth noting that how and where women prefer their branded content can depend on age group. “Facebook is clearly a Gen X favorite, which YouTube is undoubtedly the choice platform for Gen Z.,” said Scherle. “It’s important to adjust your strategy accordingly to be relevant to your audience across these social channels.” ...

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October 06, 2017

5 Tips to Being a LinkedIn Superstar

Recently LinkedIn exceeded 300 million users, with more than 100 million located in the U.S. ...

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August 25, 2017

Summer Intern Spotlight

PMG has allowed me to struggle, learn, transition between roles, write copy, place media buys, and so much more. As a marketing major at the University of Cincinnati, I found the draggle of learning so much in the classroom but not getting to apply that knowledge in real life scenarios. My internship at PMG not only helped me expand my knowledge on what I learned in the classroom but it took it past my curriculum. ...

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June 30, 2017

Know Your Target

The buying strategy for our clients is very specific to their goals and objectives, no matter the time of year.  For example, with automotive and retail clients, they have specific sales goals each month and the media is concentrated to achieve high-frequency goals in order to reach the consumer and drive sales. This can be done by running a shorter week on radio or TV Wednesday to Sunday, buying fewer stations, but higher spot counts on those stations and/or concentrating dollars into fewer dayparts on television and/or fewer networks on cable. ...

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May 19, 2017

Spring Intern Spotlight

During my senior year at NKU I was lucky enough to be given the opportunity to be a Graphic Design intern at Platinum Marketing Group. I came into this position eager to experience the fast paced agency world, and boy did I! ...

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May 05, 2017

How the trend of FB Live can help your business

Video content continues to grow and capture online users’ attention in a world of 140 characters, photos with filters and six second Snapchats. So this begs to ask the question: Why live video streaming on Facebook? ...

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April 14, 2017

Cincinnati Zoo Membership Campaign

The overall goal of the Cincinnati Zoo radio campaign was to drive membership sales by promoting family experiences at the zoo. We interviewed four families that are Cincinnati Zoo members and had them share their memories of the zoo and what the zoo means to them. Using actual zoo members allowed us to make a connection with families who haven’t been to the zoo in a while or were thinking about buying a Cincinnati Zoo membership. These radio spots helped the zoo reach their zoo membership goals for March. Here’s one of radio spots PMG produced. ...

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February 24, 2017

Video Marketing: The Future of Content Marketing

If it were five years in the future, would you be reading this article or would you be watching it? Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words. ...

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January 30, 2017

Business guide for social media in 2017

With 2.3 billion active users’ the immense power of social media continues to grow. Not only is it a key factor of how we communicate today, but it can make a tremendous impact on your business when used correctly.  In 2017 social media is will continue to grow with high impact and live interactions. To kick-off the year, here’s your PMG “Quick Start” business guide to improve your social media: ...

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December 19, 2016

Christmas Carpool Karaoke

Although we aren’t James Corden, with Adele or Bruno Mars in our front seat, the PMG team wanted to make our own holiday carpool Karaoke video. With Cincinnati local celebrates Jeff and Jenn from the Q102’s morning show, we couldn’t think of a better time to pile in the car for a little Jingle Bell Rock!. We love working hard for our clients every day, but having fun along the way is a priority at PMG. ...

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