Blog

June 30, 2017

Know Your Target

The buying strategy for our clients is very specific to their goals and objectives, no matter the time of year.  For example, with automotive and retail clients, they have specific sales goals each month and the media is concentrated to achieve high-frequency goals in order to reach the consumer and drive sales. This can be done by running a shorter week on radio or TV Wednesday to Sunday, buying fewer stations, but higher spot counts on those stations and/or concentrating dollars into fewer dayparts on television and/or fewer networks on cable. ...

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May 19, 2017

Spring Intern Spotlight

During my senior year at NKU I was lucky enough to be given the opportunity to be a Graphic Design intern at Platinum Marketing Group. I came into this position eager to experience the fast paced agency world, and boy did I! ...

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May 05, 2017

How the trend of FB Live can help your business

Video content continues to grow and capture online users’ attention in a world of 140 characters, photos with filters and six second Snapchats. So this begs to ask the question: Why live video streaming on Facebook? ...

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April 14, 2017

Cincinnati Zoo Membership Campaign

The overall goal of the Cincinnati Zoo radio campaign was to drive membership sales by promoting family experiences at the zoo. We interviewed four families that are Cincinnati Zoo members and had them share their memories of the zoo and what the zoo means to them. Using actual zoo members allowed us to make a connection with families who haven’t been to the zoo in a while or were thinking about buying a Cincinnati Zoo membership. These radio spots helped the zoo reach their zoo membership goals for March. Here’s one of radio spots PMG produced. ...

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February 24, 2017

Video Marketing: The Future of Content Marketing

If it were five years in the future, would you be reading this article or would you be watching it? Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words. ...

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January 30, 2017

Business guide for social media in 2017

With 2.3 billion active users’ the immense power of social media continues to grow. Not only is it a key factor of how we communicate today, but it can make a tremendous impact on your business when used correctly.  In 2017 social media is will continue to grow with high impact and live interactions. To kick-off the year, here’s your PMG “Quick Start” business guide to improve your social media: ...

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December 19, 2016

Christmas Carpool Karaoke

Although we aren’t James Corden, with Adele or Bruno Mars in our front seat, the PMG team wanted to make our own holiday carpool Karaoke video. With Cincinnati local celebrates Jeff and Jenn from the Q102’s morning show, we couldn’t think of a better time to pile in the car for a little Jingle Bell Rock!. We love working hard for our clients every day, but having fun along the way is a priority at PMG. ...

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November 17, 2016

Give Thanks

Whether it be big or small the PMG team has alot to be thankful for. Check out our video blog to find out what the team is grateful for this holiday season. ...

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October 28, 2016

PMG Marketing Mix

Based on a recent article by MarketingCharts.com and survey by Millward Brown Digital, more than 300 senior executives at advertising agencies and media companies reported their ideal marketing mix. The biggest challenge facing marketers today is optimizing the marketing mix across multiple channels and platforms. At least 50% of marketers “do not” have the confidence they are reaching and achieving the optimal marketing mix between traditional and digital. ...

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October 20, 2016

AE Door and Window Kenwood Mall Wrap

The AE Door and Window wrap at the Kenwood Mall was a first for the Platinum Marketing Group client. With the election occurring in the middle of peak season, PMG knew we had to take a non-traditional media approach and step out of the box in terms of advertising for our clients. The display provided PMG with an opportunity to break through all the political ads on traditional media in the key swing state of Ohio. ...

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