Archive for June, 2017

June 30, 2017

Know Your Target

The buying strategy for our clients is very specific to their goals and objectives, no matter the time of year.  For example, with automotive and retail clients, they have specific sales goals each month and the media is concentrated to achieve high-frequency goals in order to reach the consumer and drive sales. This can be done by running a shorter week on radio or TV Wednesday to Sunday, buying fewer stations, but higher spot counts on those stations and/or concentrating dollars into fewer dayparts on television and/or fewer networks on cable. ...

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