How the trend of FB Live can help your business
Video content continues to grow and capture online users’ attention in a world of 140 characters, photos with filters and six second Snapchats. So this begs to ask the question: Why live video streaming on Facebook?
Being Live on Facebook has a lot of advantages for businesses. You can get by without long hours of script writing, followed by hours of video shooting and editing. Live allows you to react to situations and be topical. For example, breaking news about your products or service, and letting your consumers know within minutes about exciting updates or occurrences.
Improving your business’s and engaging with your consumers is the key most important thing Live can do for you. How can you use Live to your advantage? Hence the question everyone is asking. Here are a few ways to take advantage of the latest Facebook trend.
- Touch Base and Q&A
You’ve lost contact, it’s never too late to reconnect, and live video streaming lets you do this in a new, fun way, and once you start streaming, you’ll reconnect with all those contacts that have since gone cold. Make it a point to live stream weekly updates as a way to really reconnect. Answering comments is another great idea. This puts the humanization of your brand in the spotlight. Brands that provide exceptional customer service online often see a boost in sales, trust, and their brand image. Consumers and clients don’t want to be ignored. Comments and concerns can be addressed through live video streaming and in text on your business page. And if you can elaborate on a question even further on video, this is a great way to demonstrate your brand’s customer service as well as deepen these connections through FB Live.
- Showcase New Products
Your new super-amazing product is about to be released it’s an opportunity to go live. Streaming video can and should be used to provide a sneak peek to your fans. An exclusive look at your product before it hits the market or the unveiling of a newly updated product on Live can really get the word of mouth out.
And don’t be afraid to tease fans about your new product.
- Hint at a new product
- Hype up fans with anticipation
- Announce the unveiling of the product
- Unveil the product live
Customers and followers want to feel special, it sounds cliché, but it’s true. Live streaming video that showcases something new or unique to your fans will provide them with a real sense of being special or part of an “exclusive” group.
- Show the Inner Workings of Your Business
Every business is unique, and smaller businesses and startups are in a unique position. You may be at a disadvantage in terms of funding and brand awareness, but you have the advantage of being able to show the world how you operate. A FB Live session will do the trick.
Show fans the inner workings of your business, how your products are made and let them meet the people behind the scenes that make your business a success. Live can be used to make personal connections. Focusing on core business concepts or practices that your audience is interested in will go a long way in marketing and branding your business. And don’t be afraid to announce upcoming events on Facebook Live either.
You’ve just connected with your fans in a new and exciting way. The connections you’ve made have been made deeper by going behind the scenes with your business, and it shouldn’t stop there. Announce a new event, or if you’ll be present at a local fundraiser or event, invite your fans to stop by. If you’re working on something new that you know fans are eager to see, don’t be afraid to share your progress during these sessions either. As you and your business continue to venture into the FB Live world here are a few tips to make your first live video stream a success.
Facebook Live Tips:
- Tell fans when you’re broadcasting ahead of time
- Go live when you have a strong connection
- Write a catchy description before you go live
- Ask viewers to subscribe to Live notifications.
- Say hello to commenters by name: respond to their comments live.
- Broadcast for longer periods of time to reach more people.
- Use a closing line to signal the end of the broadcast.
- Be creative and go live often!
When your Facebook Live stream is completed it will be stored as a video file in your time-line. Now you can share with followers who missed the live stream and it gives them an opportunity to share and promote the video through their social media platforms.
Here are a couple links to Live FB videos we produced, to show the fun atmosphere and team at PMG.