Video Marketing: The Future of Content Marketing

February 24, 2017

Video Marketing: The Future of Content Marketing

If it were five years in the future, would you be reading this article or would you be watching it? Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.

According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you.

By 2019, video is projected to claim more than 89% of all web traffic.  The average internet user spends 88% more time on a website with video and 50% of mobile traffic is used on videos. It is naturally engaging and, in an age of information overload, it’s vital for businesses to offer content that is easy to digest; if not, consumers will simply move on.

For our client, Performance Lexus Rivercenter, we decided to produce a fun video to share online for customer appreciation day. It features customers receiving rides in the Lexus LFA (Nurburgring Edition) sports car. The price tag on this car almost reaches $500 thousand. This video was a great way to share facts about the car, show fun moments with their customers, while promoting the Performance Lexus Rivercenter luxury brand.