Archive for October, 2016

October 28, 2016

PMG Marketing Mix

Based on a recent article by MarketingCharts.com and survey by Millward Brown Digital, more than 300 senior executives at advertising agencies and media companies reported their ideal marketing mix. The biggest challenge facing marketers today is optimizing the marketing mix across multiple channels and platforms. At least 50% of marketers “do not” have the confidence they are reaching and achieving the optimal marketing mix between traditional and digital. ...

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October 20, 2016

AE Door and Window Kenwood Mall Wrap

The AE Door and Window wrap at the Kenwood Mall was a first for the Platinum Marketing Group client. With the election occurring in the middle of peak season, PMG knew we had to take a non-traditional media approach and step out of the box in terms of advertising for our clients. The display provided PMG with an opportunity to break through all the political ads on traditional media in the key swing state of Ohio. ...

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